Search Engine Optimization Tutorial – A Guide To Start With

What is the biggest concern of all the webmasters across the internet sphere? It’s a simple little thing called “targeted traffic” in which they see their potential clients and customers, the main source of revenue.

This makes it essential for the webmasters to have an in-depth knowledge of SEO as optimization plays a vital role in improving the over all visibility and popularity of a site leading to better ranking bringing in huge traffic.

However, if you are a beginner and haven’t dealt with it yet, you need a search engine optimization tutorial to learn all the tricks of the trade and apply them well for the best results. Here in this tutorial you’ll find some of the easy to handle tricks that will help your site get better ranking.

Let’s start from the very beginning, what do you understand by the term SEO?

SEO or Search Engine Optimization is the term used for the various practices performed internally and externally in order to improve the search engine result page ranking leading to better visibility, popularity, and of course traffic to your site.


These techniques or practices can be better understood by dividing them into two broad categories –

1 . On Page Optimization: – It is that part of optimization which involves making certain changes and additions directly to your site to increase its visibility and improve its ranking. It is the first part of your optimization campaign.


2. Off Page Optimization: – It is the other part of the optimization which involves participating in certain activities which don’t deal with the site directly but does improve the ranking and visibility indirectly. Though this part comes in only after you are done with the on page part, yet it is something that is most dealt with and takes the maximum part of your optimization process.

3. So, where should you start from?

First see how a page appears in the search result page.

You need to know that – first of all search engines crawl your pages, next they index them, then they check out their relevancy and finally on the basis of all this; your pages are ranked when somebody searches the internet using a search engine.

Users search the internet using search terms or keywords. The search engines match those keywords placed in the search queries by the users with those in the pages indexed with them and send back only those pages to them that they find the most relevant.

So, it must have been clear to you by now that the “keywords” are what you should start from.

4. Keyword Research

Keyword research means making out how the users search the internet, what kind of search terms or keywords they use, what kind of queries they have in their minds while searching the internet, etc. Using some keyword research tools prove most helpful in your research decision. Remember you’ll have to think just like the users do.

5. Using the Keywords on your Site

If you really want your site to be found out by the users and of course by the search engines while indexing your site, it is essential for you to have all the relevant keywords present on your site in the relevant amount, at the relevant places. So once you have selected your keywords place them on your site in your Title Tag, Meta Description, site content, and so on. This placing of keywords on your site is a part of the on page optimization.

 6. Content Marketing

Now this happens to be the off page part as it won’t be dealing with your site and its coding in any way. This involves promoting your site with the help of content. Your content can be anything like article, videos, photographs, etc. All these different kinds of contents can be used for getting back links (i.e. link coming to your site) as well as traffic.

7. Article submission

You simply need to write some useful articles related to your business niche and submit them on various article directories, this will get you back links which are one of the important criteria taken into consideration by the search engines while indexing your site.

8. Blogging

Blogging is another wonderful part of content marketing that involves creating blogs on some of the popular Web 2.0 blogging platforms and publishing useful and attractive content on them. Here you can place your links and get in bound links to your site. This also proves helpful in getting you traffic especially when your blog has gained popularity.

9. Video and Photo sharing

Video and photo sharing sites again prove quite helpful in your content marketing as you can place your links with your videos and images which get you in bound links.

Though the above mentioned points don’t cover all the SEO techniques but these effective and easy to handle tricks are surely enough to be a part of a search engine optimization tutorial and prove helpful for the beginners.

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89 thoughts on “Search Engine Optimization Tutorial – A Guide To Start With

  1. Wow!! Great post and its described very well about Search Engine Optimization!! thanks!!

    1. Thnks Jitendra,
      you can also read more with this site seocommunity. Visit this.

  2. Wow it’s really great explanations about SEO. It’s better for beginner who want to start blogging or internet marketing. Keep writing about SEO because there are so many things that must be shared. Thanks for sharng 🙂

    1. thanks , i also have more information about internet marketing and
      seo.see here my site.

  3. yes… in today’s blogging circle, SEO is one of the most important factor of success or failure of a blog.
    First thing is you will have to write well and second that you will have to let others know about what you have written! And SEO is the best thing to attract visitors.

    1. A valid point you made.

    2. Yes , Ritesh you are right.

      But that should be containing good information and usefull.It also effect your blog or article.

  4. Great guide. Search optimization today is much more complex than a few years ago when the competition was less and it was easier to rank higher. Today, not only is it more competitive but the quality of content is more important than ever. The new algorithms like Panda is putting more value on genuine content as well as page views and other more ‘human’ features.


    1. yes ,you are right . Google panda algo diagnos your site in many ways useful or not , page view , visitors, bounce rate, landing time of blog or site etc.

  5. This is great, I’m just starting to learn SEO and trying to figure it all out for my job. Do you have any specific recommendations for the photos and video stuff? I’m guessing youtube and flickr are good?

    1. Good Peter you will got a high success in seo field. i have more information about seo and about your video and photos. Goggle having many other sites for this.

  6. Great round up you have here. Very helpful for newbies in the SEO world. SEO is fun yet challenging. And you have provided good explanations and tips here. Good job.

    1. Thanks steve,
      you are thinking very well SEO is funny ,easy but very challenging feild .But if you have good informaion and tips than you can be expert for SEO.

  7. Thanks for the simplified tutorials. That would be effective and easy technique who especially for those who are new. I’m pretty sure after reading your post, you will help you readers to improve their search engine results page ranking.

    1. yes ,
      this is my aim to share more and more information but should be really useful .

  8. Wow, this is a great blog with many interesting posts. I am just subscribed to news latter.

    Back to the topic, may I know more about Off Page Optimization?

    1. yes of course ,

      please read this link you will find desire tips.

      1. Thanks For Sharing Off Page factors… @sunny Makkar

  9. It is a post which is full of knowledge about SEO and content writing. I like the complete post but the content which inspired me a lot is about search engine with suitable keywords. A correct keyword search will give the correct result. This post will be very much helpful for the upcoming SEO/content writers.

  10. hi,
    I am trying to learn SEO that I can make my posts reach more worthy readers..thanks you for the posts..I would like to ask if a pagerank is important for blog??

    1. hi,
      all the best for learning seo . well you have asked question if a pagerank is important for blog??
      yes page rank is important for blog.

      1. Yes I agree with you surabhi garg page rank very impotent for blog and you website..

  11. Wow it’s really great explanations about SEO. It’s better for beginner who want to start blogging or internet marketing. Keep writing about SEO because there are so many things that must be shared. Thanks for sharng

  12. In these days photo and video sharing is the best thing to attract people as comparison to hundreds words of article.

    1. No, this is not Right . Both having their own importance.
      because Google algo looks content in place of any video or pic.Google want Fresh content that will attract visitors.And these video and photo sites not to be crawled as any fresh conten site or article . But You have to consider this thing about your site not for this site .

  13. really organised article. Great informative post on SEO.

  14. I like your post as you have shared a great wealth of information on SEO! Good and really beneficial for SEO beginners like myself!

  15. Yes, PageRank is important for blog also. Better page rank will get you better visibility and search-ability.

  16. Nice article but implementation too tough

  17. I think both on page and off page is equally important. Some people are lazy and just implement either one of it though which basically loses a lot of potential.

  18. There are too many things to take into consideration with SEO. Some don’t even consider SEO for their blogs as many things can go wrong if you push it a bit too hard. Adding quality content every day is the only SEO you’ll ever need

  19. Hi,
    I really like the diagram about the on page optimization. It’s a good summary and easy to remember.

    What usually happens in when writing a post is that you don’t pay that much attention into SEO and just keep writing. At least for me.. I just run away with the idea. Then once the post is finished, its a bit too late to modify on page SEO


  20. Great article on SEO. Thanks for the sharing.

  21. Optimization in Google is not easy, is not for everyone. I know people who can not manage even with detailed instructions given by you in this post.

  22. A very great article on search engine optimization, blog comments is the best way to secure the backlinks soon to the website…

    1. very true. But intention of commenting, should be interaction… not the backlink 🙂

      1. yes right blog comments is best way to secure the backlinks and i think both forum forums and blog comments is best way to secure the backlinks

  23. On page optimization is one of the best direction to increase visibility and increase page ranking to that. so, its really great to hear such type of worthy post on here 🙂

  24. Optimization in Google is not easy, is not for everyone. I know people who can not manage even with detailed instructions given by you in this post.

  25. Thanks for sharing this awesome Tutorial regarding SEO and its very useful for me as a Newbie Blogger.

  26. Blogging is the another directions of content marketing and its attracting the readers and publish content in it. Nowadays, it will be more popular in it. Thanks a lot for given up here 🙂

  27. Great post sir but can you explain more about off page seo optimization

  28. Great post sir but can you explain more about off page seo optimization and other techniques for seo

    1. Hello Piyush,

      Here you’ll get to read best possible tips for off page optimization (link building)

  29. I have been doing SEO but I just realize that there is more of what I am doing when I read this post. Thanks for sharing it to me. I still need to know some other tools on SEO.

    1. Hi Loliting,

      check here, you can get the tools out here.

  30. SEO is profession like bogging, scripting, designing etc so first we should concentrate on our profession and if someone wants good search ranking he should hire a good seo specialist.

  31. Great post sir but can you explain more about off page seo optimization and other techniques for seo. | 😛

    1. Hi,

      Here you’ll get to read best possible tips for off page optimization (link building)

  32. Excellent guide… I really like your article, very well said and easy to understand. This is very informative and take you for sharing this useful blog…

  33. SEO is the basic thing you need for your website to get the right amoung of traffic you want. If you don’t leverage SEO, chances of getting ranked well on google and other search engine is like a mirage. But, thanks to this guide that shows the right approach to getting good seo position. This is an insightful post on Search engine optimization. Nice sharing 🙂

  34. Wow, this is a great blog with many interesting posts. That has to be a lot of work. I had a crash course in links building and SEO

  35. thanks, for provide this guidence. This is very informative and take you for sharing this useful blog…

  36. Wow!! Very Nice Post and Has Been Described Very Nicely About Search Engine Optimization!! Extremely Thanx !!!

  37. Great Article!! Thanks for providing such a Good and useful information regarding Search Engine Optimization. Can you please elaborate on-page optimization more it will be more helpful.
    Thanks for this guide!!!

  38. Great Article!!!!!!!!!!!!!!!! I m learning about SEO and this was very useful article for me thnx SEOCommunity. I got many information about SEO.

  39. Your Article impressed me and nd really help full to SEO guys who want to sep forward in field of Internet marketing…

  40. wow its a great informative blog
    thanks for sharing
    the information. and thanks for making us knowledgeable in seo
    keep on posting

  41. I like the complete post but the content which inspired me a lot is about search engine with suitable keywords.Great sharing of info!

  42. Wow, this is a great blog with many interesting posts. That has to be a lot of work. I had a crash course in link building and SEO.

  43. SEO may be easier with the right guidelines. Just like what you’ve said it needs strong keywords, something that is catchy and easy for name recall. Anyway thanks for this first date with SEO tutorials hope there will be much more detailed. Thanks.

  44. On page optimization to increase visibility and increase high traffic into the blog. And, blogging will be more useful to increase high traffic into the blog. thanks a lot for sharing SEO tutorial on here 🙂

  45. It seems to be an incredible way to get aware of the features of search engine optimization. These are divided into different categories as SEO practice is a vast work process and there are so many factors contributes to get you high page ranking as well as directing traffic.

  46. nice article. all the point have well explained. I think this article will really helpful for who are fresher in seo.

  47. This article has been bookmarked and placed in my extremely useful SEO stuffs folder. Wow mate, you are surely helping a lot to people.

  48. Wow great thread book mark it, here lots of tips and information about seo thanks pal for sharing very help full for me!!

    1. Yes martin is right this article very nice tips or information thanks for sharing this article…. this article bookmark in my PC..

  49. I think that this is the most accurate and the most concise Search Engine Optimization review that I’ve read so far.

  50. This is so great…I’m new at this, I’m not good at it but I hope I can adopt it to my website…

    1. Good, Ricci Welcome in seo. and best of luck for continue seo. Read more here……….

  51. I think you have to read more in detail. You can read this…….

  52. hiiiiii,
    thaks for the article i m new in seo and learning seo and your blog gave me great information about seo.
    i like pictroial representation of on page optimization factors.
    i want to get more knowledge link building and its various types.

    1. hi,
      surabhi i m going to tell you about link building and techgnique
      link building is technique from which we can get back link and traffic to our site.

      you can get whole knowledge about seo from this link

      1. yes , this link is good

  53. Thanks for sharing this information , it really so effective ans useful.

    1. thanks nancy , to read this……..

  54. hi,
    thanks for the article
    i m learning seo since last few days and this article such helpful to me.
    graphical representation of on page optimization factor was such helpful to me.

    1. thanks stela , it is really nice article.

  55. Thanks dude, that is a pretty nice Search Engine Optimization Tutorial that you have provided. I found out a few must remember points from it. keep blogging……

  56. This is a great tutorial bro ! Nice to visit here and read most usefull article.

  57. SEO is the main part of blogging. I didn’t get it properly but have little bit of idea about it……
    thanks for sharing it……………..

  58. Thanks for sharing this information,,,nowadays the blogosphere is really saturated and SEO is very important to stand out

  59. You have very useful information for bloggers on your blog,,thanks for the share

  60. Its a short but very nice write up. It might be more useful if keyword research process would described more clearly.

  61. Article directory submission wont work anymore after panda update, but guest posting will work great for best SEO in 2012…

  62. Used most of them for my site. Waiting to see the results…thanks a lot for guiding a newbie 🙂

  63. Nice read mate ! It gives a better idea and an overview of the stuff we need to start with for SEO

  64. I think Keyword researching Plays an important role in increasing the rankings for the blog in search engines, and brings more trafffic1 🙂 Nice post on Search Engine optimization!

  65. Hi
    This is great SEO is the main part of blogging.and its plays important role to increase rank in search engine.

    Thanks For this


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