4 Best Tips to Learn Search Engine Optimization

Whether you own a small, medium, or large online business, you simply can’t deny the need and importance of SEO or search engine optimization.  This is because it works as the back bone of your website marketing plans. Better profit and better performance appear as mere dream if you don’t have proper plans for optimizing your site.

And as search engines keep on making improvements with their algorithms, it becomes essential for every SEO practitioner, whether a professional or a newbie to learn search engine optimization tactics from time to time to keep themselves up to date  with the changes made in the algorithms.

Simply go through the below mentioned SEO tactics and bravely face all the changes made in the search engine algorithms from time to time.

search-engine-optimization

Keyword Research and Usage

This is indeed the most important step in your entire SEO campaign. From your website content to the searching done through the search engines by the internet users and the search engine bots, almost everything needs keywords. Thus it becomes really important for you to undergo thorough keyword research. Remember you need to know how people are most expected to conduct search in your niche using certain keywords and key phrases.

The best way is to use some keyword research tools available across the internet. Also be sure to use the “most popular” and “lesser competitive” keywords in the beginning of your campaign.

Next is how you are going to use the keywords you have chosen. They need to be present on your website in proper places and in proper amount.

Another important thing to remember is how to avoid using keywords that have the tendency to confuse the users who are basically searching something entirely different from your product or service, as this will only increase your bounce rate and give poor user experience.

Developing your Content

You must have heard, in fact not just heard but might have almost by hearted by now i.e. “content is the king”. Yes it is true and like all the kings in the history, it needs to keep itself strong, brave, competitive, and powerful so that all the other states feel like bowing before it!

To be straight forward, your content needs to be powerful, if you really want it to perform like a KING! So, your content development will need you to spend some of your extra time and energy. First of all you’ll have to do a proper research and make out what suits your site the best, and what things should your site be offering to the users while dealing with the on site content development on the basis of this research and addition of your major keywords you’ll have to create unique and attractive content for your site. Then while you are dealing with your off site content development, your main aim will be to create useful, attractive, and cent percent unique and original quality content which you’ll then be using in your content marketing campaign.

Link Building Campaign

Most of your link building activities will come under your content marketing itself. As your content marketing activities include practices like article marketing, press release, blogging, and so on, all of which get you back links and traffic.  Along with these, there are still many other link building practices.

All these practices require you to take care of few things like the site you get link back should be a high quality and high ranking site placed in a better neighborhood. So the first thing to check is the credibility of the site from where you are planning to get a link back to your site.

 Participation on Social Media Sites

This is again an important aspect to focus on, this may not get you back link but surely get you traffic and better popularity. There are several such examples where online businesses have been found to have done overnight wonder only because they had proper social engagement. So create your Facebook fan page, Twitter page of your company and engage with your audiences properly. You never know when just a single tweet of yours can prove as miraculous as getting hundreds of visitors to your site.

Though these points don’t complete all the optimization practices, yet these include all the basic ones which you simply can’t deny when you decide to learn search engine optimization, so simply don’t miss out learning these.

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68 thoughts on “4 Best Tips to Learn Search Engine Optimization

  1. Great tips. There is a ton of research that has to go into finding the right keyword for your niche as well in choosing the niche in the first place. If you’re new, better to start off with a less competitive niche and learn the tricks first and then go on to more lucrative ones. Also, just knowing the tricks is not enough and good content is also essential. Google now searches for original content and rewards sites that have it.

    -Jean

    1. Thanks for sharing your thoughts 🙂

    2. thanks for sharing your experience with us!!

  2. The post says I need high quality backlinks!
    but do back links affect the pagerank?, I dont thinki they drive site traffic!

    1. Yea, you need to build backlinks.
      Backlinks do affect pagerank, more the backlinks, more the chance of getting high pagerank.

      For traffic! It depends how you build the backlinks.

      For eg, if you build backlinks by dropping comments on other’s blog, you get a backlink, but the link won’t be seen easily since there will be many comments in a page. So the no.of clicks on the link will be very less.

      In case, if you building backlinks by guest posting then the link will be clearly seen, so the links get clicked many times, driving the traffic to your site.

      1. Thanks for this additional info. Figuring out what affects PR has always been somewhat of a mystery to me.

        -Jean

      2. Thanks for such type of information about backlinks sir..!!

    2. yes, backlinks from high quality sites are good for pagerank becoz good and fresh content and qualified backlinks are two perespective for search engine to set the page rank.they drives traffic also but its good for our webpages…!!

    3. Hi Aswin,

      backlinks do affect pagerank though there is no proven algorithm to determine exactly how it happen. If you are pertaining to backlinks in driving site traffic my answer is yes it also generates traffic for your blog since it will increase serp of your post. The higher the serp the higher generated traffic for certain keyword.

  3. Praveen,

    Great tips here. I think your SEO graphic just about says it all. There’s so much that is involved in good solid Seo. If you want to be a success you have to get at least passably good at just about all of these parts of the puzzle.

    Steve

    1. Steve,

      Yea, I agree with you. But to become good at all these, one should face many failures, since SEO is kinda hit and trial !

      Thanks for your comment.

      1. of course to be an expert we have to face many problems. But finnaly that problem make us expert . so , trial and error is also a part of success. And seo is a wide field , and to be seo expert is also a big thing.

  4. I love the strap line of ‘its the backbone of your website marketing plans’. Diagram is great as well. Thanks. Also, how much ‘weight’ should I give Pagerank…is it still a valuable Google metric anymore ?

    1. Google they themself agreed that Pagerank has lost it importance in search engines.

      Anyways, it’s still used by publishers to make sure that they are posting advertisements in the right website.

    2. thanks, it is really a fact . Every site have a backbone and we have to make it powerfull.

  5. SEO related stuffs are just awesome for me. i always love to read about this. my tip for link building. is just go slow in link building..

    1. I agree to that point. Infact I have written an article on it already – http://www.geeks4share.com/2011/04/build-backlinks-slowly-but-consistently/

      Thanks for your comment Atish 🙂

    2. good Atish, we have a site is seocommunity .This will be really benificial for you.

  6. Thanks for such a Wonderful article. It is very helpful!

    1. You’re welcome 🙂

    2. thanks, Suraj . You can read more from.

  7. I spent few hours in searching in the computer and i am so happy that i found this post it seems very useful blog…

    1. Thanks A lot @vivian02.. You Are read my article then post a comment..

  8. If you want to be a success you have to get at least passably good at just about all of these parts of the puzzle.Thanks a lot for sharing this to us..

    1. Thanks A lot @Gay.. You Are read my article then post a comment.

  9. I’m kinda new to this whole blogging thing, not to mention the SEO tactics and I’m pretty sure that my site is one of the most SEO unfriendly sites there is. My post titles are mainly ASCII characters as is my site description as well 🙂 It’s starting to look like I might have to do something about it in order to attract more SE traffic. Which kinda sucks.

  10. From my point of view there are 3 the most important things, which beginning SEO experts should pay special attention to. These are keyword research, onsite optimization of a resource and link development.

    1. yes i agree with you forum posting is best way in all link building tricks & ways…

  11. excellent post…. i like your tips….
    the keyword and content is the most important thing for doing SEO. the unique content is the king. in seo some off page technique is also there with help of that you can get backlinks and traffics on your site and by which you can get better rank….

    1. Thanks A lot @Web Design In India.. You Are read my article then post a comment.

  12. Best article that I’ve read!!
    I’d say thnx to keeping it up

    1. Thanks A lot @Sampath.. You Are read my article then post a comment.

  13. a great post, a link building campaign is the most important part of seo as backlinks can increase your reputation as well as traffic

    1. Yes… You Are Right I fully agree with you . .Thanks A lot @piyush technoindian.. You Are read my article then post a comment.

  14. The way you present the information in this post is just grate. So easy to understand each and every concept. I just love your blog .

    1. Thanks A lot @Pankaj Rattan.. You Are read my article then post a comment.

  15. Thanks for these SEO tips… I certainly have learned a great deal on SEO today. Indeed, keyword research is the most important step. Without which you will have no direction how to go about with your SEO.

    Looking forward to more of such articles in the future.

    1. yes @Jasmine keyword research is most impotent and first part in seo.. then other work in seo.. right keywords your site reach easy and fast top search engines…

      Thanks A lot @Jasmin.. You Are read my article then post a comment.

  16. Good. I liked it. SEO is without any doubts the backbone of internet marketing.

    1. Thanks A lot @Carin.. You Are read my article then post a comment.

  17. It’s a great post with lots of knowledgeable content and I believe it can help newbies that just kickstart in this blogging world

    1. Thanks A lot @Ricardus @WordPress Hosting.. You Are read my article then post a comment.

  18. This is some really helpful information, I’m going to try it out…thanks for sharing!

    1. Thanks A lot @Gubmumper.. You Are read my article then post a comment. It is really nice article.

  19. thanks for this seocommunity, ive seen guest posts of you everywhere. Your tips are useful too, i mainly blog comment for link building

    1. thanks a lot.. fazal mayar… you are read my article and post comment…

  20. This is obviously true that search engine optimization process acts as the back bone of website marketing plan. I appreciate your information that search engines keep on making improvements with their algorithms and we need to update ourselves from time to time with those changes made in the algorithms. Thank you for your informative post.

    1. thanks a lot.. Reaul you are read my article and post comment…

  21. I liked your article & it is true. SEO works as the back bone of your website marketing plans. Better profit and better performance appear as mere dream if you don’t have proper plans for optimizing your site.

    1. thanks a lot.. Teleshopping you are read my article and post comment…

  22. There is a ton of research that has to go into finding the right keyword for your niche as well in choosing the niche in the first place. If you’re new, better to start off with a less competitive niche and learn the tricks first and then go on to more lucrative ones.

    1. thanks a lot.. Jimmy Hawk you are read my article and post comment…

  23. Thank u for this great introduction.

    1. Thanks A lot @Adrian.. You Are read my article then post a comment. It is really nice article.

  24. great useful tips, thanks, personally i blog comment for building links, but youve helped me loads today

    1. Thanks, U can read more from ………

      here….

  25. Thanks, Ifham , you can read more about seo from this seocommunity site.

  26. hiiii,
    thaks for the article.
    i like your tips to learn seo.
    i found keyword research and link building is most important part of seo.and i got great information for them from your blog.

    1. Thanks A lot Sunabhi garg .. because u r share Indian SEO Community link.. and u r read my article

  27. Thanks for this article and ya these tips are really helpful in learning SEO.

    1. Thanks a lot.. Zolla … u r read my article and post comment…

  28. Very helpful, and easy to understand.. tnx for sharin, it really help a lot..

    1. hanks a lot.. Alex… u r read my article and post comment…

  29. Since 6 month i try toget a page rank to my blog, but still i didn’t archive it, finally reading this article i have got a good knowladge about SEO, this is not a easy thing much i thought. but i think now i know some thing that i have to do. Thank you for sharing this.

    1. hanks a lot.. Rasika Sampath… u r read my article and post comment…

  30. Site architecture really give good impact in the seo optimization especially for site crawling process. When the site has a good architecture without any error code spider bot will easily crawl and indexing any faster so the site will be ready to compete with other site in SERP pages.
    Nice share Praveen, very useful for your readers including me

  31. Yes, social media is one of the important aspects for SEO in 2012…

  32. I am new to seo..really loved the tips..My blog is quite new and doesn’t receive much traffic..But I hope one day it will be as good as yours
    Thanks

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