You just can’t deny a well planned out website promotional and optimization campaign if you really want your website to work well in these tough times of competition but then if you haven’t got a sufficient marketing budget, it becomes almost impossible to think about carrying out any of your campaigns properly.
However, if you get hold of some of the affordable search engine optimization tactics, not only will you be able to promote your site well but also get to continue with the optimization process for a long time.
Here you’ll find some of the most affordable and simplest to handle SEO tactics. In fact the below mentioned tactics won’t need you to make any investment at all, all that you’ll be required to invest will be your time.
Create your accounts on various popular blogging platforms and start posting content related to your business and site theme. And place your site links in the post this will get you back links which is essential for creating authority of your site. Remember that the blogs get crawled by the search engine at a real fast rate.
It isn’t that difficult task to do you’ll simply have to create interesting and relevant content which will take some precious time of yours but when you have good results waiting for you why to feel scared about this much of investment.
# Trick of the Trade: Write different posts for the different blogging platforms. Don’t repeat same post as this may mark you as a content farmer. Next important thing to do is to submit your blogs to various blog directories. This will help you get you back link as well as traffic.
This is again a tactic similar to blogging, the only difference is that here you’ll be creating the content for others’ blog and site. So, again you got to write dashingly cool and fabulously useful content and contact various sites and blogs that include guest posts.
This proves highly beneficial as you get back link and well targeted traffic to your site. You can use this method not only for optimizing your site but also the blog which you use for optimization purpose.
# Trick of the Trade: Publish your posts only on sites and blogs related to your business and site theme. Check out the reputation of the site/blog, the better is the reputation, the better it helps.
Creating Squidoo Lens is the most effective link building technique at present. It has an enormous power to get the notice of the internet users which then helps you in getting loads of relevant traffic to your site. It is also a good source of back links.
# Trick of the Trade: Pick up sensational topics that have the power of creating an instant buzz but obviously in your niche. Submit your Squidoo Lens to special directories meant for them.
Social Media Marketing
This will need you to create account on various social media sites like Facebook, LinkedIn, Twitter, Google+, YouTube, and so on. These are great places to promote your content and site. If you are successful in engaging your supporters in the activities that you offer them, they’ll soon land up on your site and surely create a buzz about you.
Links on Twitter and videos on YouTube get shared like a rocket going out of the rocket launcher at a real fast speed. Social media sites are also helpful in supporting your other SEO tactics like popularizing your blog posts, Squidoo Lens, etc.
# Trick of the Trade: Be regular and keep your audience involved in your stuffs, be it a video or an article, or review of your product or simply some games and quizzes related to your niche that can make them land up on your site. This will work remarkable well.
Simply try out these affordable search engine optimization tactics and help your site fare well among its competitors.