In your early days of blogging, your blog had a very little traffic coming to your site everyday, or you didn’t have any traffic at all. The contents that you built during that time would haven’t reached many people because you didn’t have enough traffic when it was actually published, and when your blog’s traffic has grown those old contents will be buried and rarely people go deep into your archive. So those old contents didn’t reach many people!
You can make use of those articles again(when you have built a large readers base) to make sure that those content which were also build working hard is read by your readers. Now in this posts, I will discuss about how to take your readers back to old stuffs on your blog and show them “Old is Gold”
1. Repair The Content!
Your writing skill or the knowledge about the topic you had while building those old contents will be less than your writing skill or the knowledge you currently have. So their is no wonder finding mistakes in your old blog post. You can repair them and make them appear free from errors.
If you are not interested in repairing your old articles, you can just take the topic and re-write the post and publish them again on your blog as a fresh post.
2. Link Them To Recently Publish Related Posts
While writing a new post, if you feel that one of your old blog post might be very helpful in making your readers understand what you’re writing in your current post blog well or if you feel that one of your old post is very much related to the current blog post that you’re writing then you can simple insert a link of your old content in your new blog posts.
By this way, you can take your readers to read your old blog post.
3. Re-share The Old Posts
Another idea to drive traffic to your old blog post is sharing them all again in your social networks. Just Share them on Facebook, Google+, re-Tweet and send the article to your newsletter subscribers through a short newsletter. Just do whatever you do to a newly published blog post.
4. Feature Them In Your Blog
If your blog has a featured posts feature then, you can repair your old content and feature them again in your blog and keep them featured for few days. Which can bring few eye balls to your old posts.
If your blog doesn’t have a featured post feature, you can get it by installing any of the plugins mentioned in this post – “4 Amazing Featured Post Slider Plugin For WordPress” (
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5. Make Top Posts or Useful Post Lists
You can make a list of your top blog posts and publish it, or you can prepare a list of related posts together. Example, “WordPress Complete Tutorial” which can have all your blog posts related to wordpress and have a link to this list from your homepage.
6. Use Related Post Plugins
You can make use of related posts plugins in your blog which by itself sometimes display old blog posts as a related posts. But I don’t think this can drive more traffic to your old blog posts like other ways mentioned above in this post because, the related posts plugin sometimes display your old contents and sometimes it doesn’t, when it does show, the users has more related posts to click on (may be 3 or 4 related posts displayed by the plugin), so the probability a visitor visits your old content is very less.
Got anymore ideas to bring traffic to your old posts? Share it with us. Hope it was helpful




It has been a year since I blogged. Hence I was busy doing the re shares last night. And yeah, the related posts are already added and I am trying my best to like the old articles in my new posts.
About repairing the content. I should consider this, as most of the pics in older posts are badly formatted as I have switched themes several times.
Hey,
If you think the images are not formatted properly because of switching of themes, then instead of going to each and every posts of your blog to fix it, you can make everything look fine just by editing your CSS stylesheet. Isn’t it?
Just a thought!
Thanks for your comment.
Well, I neglected a blog I own for about 10 months till 3 days ago, when I thought: “I feel like picking up that blog again”. The content was outdated and the pictures are almost all removed from their host.
So now I was wondering if I should keep the posts and just change their content or I should remove the old ones and post a new one on the content. (I wanted to keep the old ones, as some still have a significant high ranking in Google).
And then I came on this lovely topic, which helped me figuring out my questions.
Thanks a lot
Glad to know it helped you.
One more thing, it’s good to save the images in your hosts, so that you won’t lose it unless you delete it
Sometimes if you use images that are stored in other’s host, its called BANDWIDTH THEFT.
Thanks for your comment.
Thanks a lot,
Ill bare that “recommendation” in mind while I’m updating my blog. Hopefully it will become a success (thanks to your help and other bloggers giving us uninitiated ones tips.)
Sorry that I comment again, but I just realized, that the title says:
“5 Ways to…”, while there actually are 6 ways mentioned in your article
Let the 6th point be a bonus
Thanks for notifying
Thanks for the great tips you have shared and this is a big help for me…
Thanks for the all great tips.. but i think 5 point “Re-share The Old Posts” is best point for use old content. become Social media is best way get your website traffic,,,
I am fan of top posts list!Very good way to make the orientation easier for the readers:)
I think re-read old posts will give you ideas or inspire of your next post.
Featuring the old post is a great idea to make your dead post re alive. Good post praveen
Very good idea about revisiting old blog posts. We learn more along the way and improve our knowledge and write skills so old posts we wrote should be effectd with those acquired abilities and skills.
-Jean
Great tips dear ! I think it’s helpful to every blogger.
You are really helping a lot of people, especially me…Thanks!!
A very nice idea to all blogger about revisiting old blog posts and featuring it again. Thanks for the information!
Cool share. I am acutally doing some of those. For related post plugin I want to share YARP.
Thanks for sharing this. Some very useful information a great help for me.
Take Care
Simon
Interlinking the old post is a good idea for seo.as well as to make the dead post alive
Sometimes, Google will stop featuring old content on the Search Index as they fell the information may be outdated, but if it is about an evergreen topic, then this wont happen.
Yep, you’re right.