When the word efficiency comes with landing page, it is nothing but the ability of page to convert the reader in to customer. Landing pages is one of the most important factors in measuring your ability in converting one-time visitors to prospective customers.
If your article won in making the reader to click on the resource box, it shows that they trust you and the rest should be provided by the landing pages. But for bad luck if your landing page fails to meet the expectation of the reader, changes are lot to divert them to other or another resources. Hence here are some factors to keep in mind while giving the landing page.
Why You Need A Landing Page
This is a common question that runs in the mind of online businessmen, hunters and visitors without a clear answer. Here are the best answers for why you need it.
Retain The Readers With The Site: In the end of the reading, it is the landing pages that prompt the reader to stay with your site to generate business.
Lead The Reader To Further Action: It is the landing page that leads the reader to engage in the further actions like signing up, promotion of services or purchasing of product etc.
So now you are aware about the importance of landing page. How to make it efficient will be your next question that runs across your mind. Here are some tips that can help you in this regard.
10 Tips To Make The Landing Page Efficient
- Relevant content and link: The links and content in the resource box should be relevant to the article and your business. The links should take the reader to the page that expect. It should not take them to any other sub links or sub pages. It will kill the interest of the reader and divert them to other sites.
- Privacy Line: Give a privacy line indicating that ‘your information is undisclosed to third parties’ or ‘your personal details are safe with us’. This creates trust in the reader.
- Functional: Landing page should be functional, elegant and clean. It should match with website design, up-to-date and user-friendly.
- Interactive: Landing page must induce the reader to do something on it. This ‘something’ is what you have to give. Make it interactive with giving it some Twitter links, Facebook links, newsletter sign-ups and more.
- Clear messages: Give clear messages to the reader that keeps them without doubts. The message you deliver should not raise any doubts and make them to go through the site again.
- Dual Purpose: Designs the landing page on your website. It makes the page search engine friendly and keeps the reader interested.
- Unique Message: Make the landing page and message unique for each different product or service.
- Fewer Forms: Don’t stuff the landing page with several columns or forms. Give fewer forms and get what you need from it.
- Less space: Leave little space between form fields.
- Fields: Give optional and required fields to make it professional.
These are the tips with which you can make your landing page to bring business for you.
Author Bio:
Rajkumar Jonnala Part time blogger and blogs at his own blogs namely SEO Blog and Tech Blog
I really like your list here, Rajkumar.
Even though I do not have a “landing page,” it still reminds me of things that I need to do–even if I haven’t yet figured how to do them.
Thanks for sharing. It was easy to read but incredibly helpful.
Chris Wechner
your article is great..Thanks for sharing these usefull tips and these tips are efficient for page landing…
Asad umrani recently posted..Symptoms of Crohns Disease
Hi Rajkumar,
This is a terrific instructional guide for Landing pages. It is also easy to understand and follow. I definitely will keep a copy of it to refer to often. And, I’ll share the link with my friends.
Ann@Debt Advice recently posted..Does Credit Counseling Hurt Your Credit
i also agree
Nidhi recently posted..Samsung Galaxy S Advance now on pre-order in UK
This is really great reading. It’s full of useful information that’s easily understood and highly readable. I enjoy reading quality articles this well-written. Thank you.
Dirga recently posted..Jantung Koroner| Obat Alami Penyakit Jantung
hello
rajkumar
really agreat article thnx for sharing it with us very nice tips u have mentioned there for our landing pages I enjoy reading
vishvast recently posted..How To Update To Mango On Your Windows Phone 7 Right Now [Complete Guide]
Great tips! One question ref privacy line: if you have a dedicated “Privacy Policy” page, do you still recommend mentioning privacy on the landing page, as well?
Thanks,
Michael
Michael recently posted..Black Mold Remediation
Landing page is very important to convert visitors into customer great tips raj kumar
Good points you got there. I’d say the point nro 5 is one of the most important: the visitor should not be forced to figure out what your blog/site is about, it should be understood right away. I’d ilke to add that stuffing your landing page with adds is not a good idea either, especially after Google Panda revision.
Great points to remember when creating a landing page Raj. Sometimes, its just easier to use a pro software to make sure you’ve covered every angle, don’t you think?
Adeline recently posted..How to Copy a Table from a Web Page to Excel 2010
All 10 tips must be with number 1,1,1,1,. They are terrific, crucial and helpful!
Anna recently posted..how much are veneers
Very efficient & helpful article. Great tips. i’ll remeber your points when creating a landing page…
all the best Raj Kumar
Avinash
These are great tips to make a good landing page. I will relook at my landing pages and amend accordingly, I am sure the conversions will increase after this! Thanks pal.
Thanks for sharing landing page tips… Landing page is the most important page of your website, where you want your users to land. It must be very attractive, and informative, to persuade your visitors to visit other sections of your website.
Probably following all these tips can be much useful for everyone who has or is going to create a landing page, because in any case its existence should be justified somehow
Awesome stuff again, I try to keep my landing page as simple as possible, I feel it helps a lot rather than having a clutter.