Getting an Adsense account was never an easy job. There are people who lose their account very soon after getting their Adsense account approved after a very long struggle. They don’t know what actually went wrong, and why they got banned from Adsense.
May be, it’s because that they are new to Adsense that they didn’t know what should be done, and should should not be done. In Adsense, you have very less to do, but got so much that you must not do to keep your Adsense account safe!
Though Adsense Policies clearly states the Do’s And Don’ts, In this post I thought I can elaborate it, but keep it simple for easy understanding.
What You Can Do! The DO’s
1. Create An Ad Unit.
2. Get the code, and place it on your website.
3. Start making money out of it.
4. Track clicks using Adsense performance report or Analytics.
Nothing else is there for you to do in Adsense. Keep it simple and just start making cash.
What You Must Not Do! The Don’ts
This is very important, if you care to keep your Adsense account safe make sure you follow this Don’ts list.
1. Illegal Ad Position
Do you know, Google consider certain Ad position to be illegal or violation of their policy? Yes, you can’t have your ad unit in certain places.
This is a clearly mentioned in Adsense policies. You must not have ad units behind an images. This is a considered as a violation of their policies which will result in an account ban.
Below Drop down Menu:
You must not keep your Ad unit, below your drop down menu as the drop down may overlap the ad unit in some situation, which will be a cause for an accidental clicks. Adsense don’t let you to position ad units in such a way that it encourages accidental clicks.
This doesn’t matter a lot, but it’s always good and safe to follow it. Who likes to risk their Adsense account?
2. Site Niche
Once you have got your Adsense account approved you can use the ad code on others sites that belongs to you, without asking permission or approval from Adsense but when you are doing this, you must take care that the other site where you use the ad code adheres the policies of Google Adsense or doesn’t break the rules of Adsense.
You must not place Adsense on sites with copied content, unsupported language, low-quality content, and illegal content such as – Racial Discrimination, Pornography and other illegal sites.
3. Accidental Or Invalid Clicks
There are chances, you will accidentally click on Ads in your website when browsing your site. If you do it, it’s better to tell Google that you did it, by contacting them here.
It’s better to hide ads from Admin, you can do it easily if you using WordPress with the help of WordPress Conditional Tags – (is_admin()), if you are not good at programming, then you can always go for a plugin like Ad Injection, which will allow you to hide ads from admin.
4. Encouraged Clicks
This is again clearly stated in Adsense Policy. You must not ask your friends, relatives and anyone to click the ads that appear in your website. Which is clearly a violation and will result in an account ban.
Google uses many sources to find such clicks, you can’t cheat Google, It’s clever!
Read this: Ways That Google Detect Fraud Clicks
5. Don’t Program Bots
There are few who really tries to cheat Google by programming a bot that will do the clicks for them, let me tell you Google won’t take much times to find such things.
6. Report Invalid Clicks & Suspicious Activity
You must keep all your ads in track so if someones tries to get your account banned by clicking your ads several times in a very short period of time (this is just an example, tell them if you find ANYTHING suspicious, don’t hesitate!), you can find it instantly even before Google does it if you are monitoring it often. Even if Google does it before you, you can download your Analytics report and send it to Google to prove your innocence and keep your account save from getting it banned.
See This: How To Track Your Adsense
But Google usually won’t ban for this kind of reason they will find if its you or someone else behind the violation, and if they find it to be someone else, then Google will just reduce the revenue generated by those invalid clicks.
7. Labels “Sponsored Links” and “Advertisements”
You must not use any labels other than “Sponsored Links” or “Advertisements” for your advertisements.
8. No Multiple Adsense Account
If you have more than one site, and if you want to use Adsense in all then you don’t need to have multiple Adsense account, one account can do! Even if you get more than one Adsense account, Google will find it and there are chance that they will ban all your accounts.
9. No Ads Through Emails And Programs
Google doesn’t encourage you to send ads through e-mail or any other applications that you have created. If you do so, when any of those ads get clicked the source is enough for Google to find it.
10. Don’t Reveal Something That Shouldn’t Be Revealed
Google doesn’t want you to reveal the CPC, and all other stuffs except the revenue, if you share it with your readers on your website you will be penalized for it.
Useful Links: Protecting Your Adsense Account
Follow the Do’s and Don’t's strictly! Keep your Adsense account safe. Good Luck.