Did you know that most blog posts have an average life span of 90 days? This term refers to blog posts which have been posted for over 90 days. These postings tend to be forgotten and are never again revived from the archives. The main reason why anyone would want to reuse or recycle a previous blog posting is that it is simply much more convenient as opposed to having to post fresh new content every day.
If your original post came with back links, reposting can also get old links re-indexed as well. Rewriting a previous article also gives you a chance to hone your blogging skills and will educate you on how you can write better headers and present the original information from another angle.
Another interesting reason for reviving old blog posts if is the content previously written has become priceless or is much too precious to be ignored, especially by new readers who have recently joined your site but haven’t had the time to go through years of blog archives!
Make a Round Up Post
The Round Up Post is usually done by seasoned bloggers at the end of every year. This post contains a list of all the best blog posts they have written in the past 365 days, including the link to the post for new readers to access. The drawback to this method though is that you will need to have a handful of high quality blog posts which you would like to mention in the post.
The other problem with the Round Up Post is that it cannot be done very often, just like how Selena Gomez can really only release one Greatest Hits Album in the next decade to avoid redundancy. The good news though is that linking to your previously popular posts can boost your back links and it is pretty easy to write about.
Mention the Old in the New
Most seasoned bloggers also tend to connect their previous posts to their current posts either by blogging about a relevant subject or by going completely off topic. Unless you already have a stream of loyal readers who would click on anything you recommend, you should only mention previous blog posts in fresh but relevant blog topics.
The good thing about this method is that it provides the reader with more information on the topic. This re-posting method can also be done repeatedly over and over again without looking superfluous as it serves only as a side note to your fresh new blog content.
Be an EzineArticles Writer
EzineArticles is an article database which chronicles hundreds of thousands of articles on the Internet. To refresh an old blog post, what you need to do is to sign up as a writer (for free!) and then submit a rewritten article based on your old blog post. The article should be well written with an attractive headline and a back link to your old post at the end of the article.
This way, EzineArticles visitors can then find their way back to your previous posting via the article, therefore generating new visitors for your blog. The drawback to this method is that you will have to find a unique way of rewriting your blog post and the submission and approval process of your articles can be tedious, although the results are definitely worth it.
Another major drawback to this method is that EzineArticles’ values might have been lowered due to the Panda Update. However, for the purpose of reusing older blog posts, this method is still good to try!
Write a Newsletter
If you have an e-mail database of all your site readers, you might want to update them on your latest blog postings via newsletters. A great way of reminding your readers of your high quality content is by linking to your old blog posts on your newsletter, which will then encourage your newsletter readers to click back to your blog site.
Alternatively, you could also simply copy some contents of your fabulous old blog post and paste the information in the newsletter for your readers to read from their inbox.
Better yet, as most of your newsletter readers would also be your regular blog readers, you should also inject your newsletter with new and relevant content to keep your loyal blog visitors satisfied. Along the same line, you might also want to post up links to old blog postings via Twitter so your followers can re-read previous pertinent posts.
Old Posts versus New Posts
If you don’t have the time to rewrite or think about how you can incorporate your previously successful blog posts in your current blog, you might want to start out by first incorporating a “Favorites” or “Most Read” column in your blog featuring links to your most popular blog postings. After all, providing fresh new content for your blog readers should always take precedence over recycling old blog posts.
This is a guest post written by Jasmine. If you wish to write for us, kindly read our guidelines.