Everyone loves a good value, that’s why we have things like “Value Buys”. So how does one get value from a blog post? You would probably answer “useful info”, “tips” and “latest news”, so that’s what the others are likely to say too. Therefore, give your readers value by incorporating these into our blog posts.
People will always love some hints and tips and will be back for more, unlike celebrity gossip or personal ramblings which will entirely bore people as they are simply worthless as they cannot relate to those personally. No disrespect intended.
You don’t need to be an expert to be able to add value to your blog posts. You’ll just need to know the five steps below and you’ll be able to convince your readers to come back for more ‘value’:
1. Give Hints And Tips
It has already been mentioned earlier that readers would love any hint or tip that can help them. Give advice based on your strength or forte. If you blog about fashion, then write a post about “5 fashion no-nos”. If it’s health or beauty that you constantly write about instead, tell your readers “6 ways to hide your tiredness” or “3 steps to looking radiant like a celebrity”. However, inject some variety and don’t always use similar-sounding titles.
2. Give Examples
It is sometimes difficult to picture things without an example given. For instance, if you just tell your readers to have 5 servings of food rich in beta-carotene daily, they might wonder “What is beta-carotene? How would I know if that food item has beta-carotene?”
People are not going to do homework online; it is likely that they’ll just ignore your advice altogether because people are sometimes simply lazy to Google. So after advising your readers to go for food rich in beta-carotene, tell
them that food such as carrots etc are packed with those nutrients!
3. Link To Other Articles
You are already providing value by giving some tips, so give even more by linking to a related article. One can never know enough, so by linking another post to yours, your readers will benefit better, you’ll network with other bloggers and they’ll be bound to return the favor someday too.
Of course, you can link to another post on your own blog too, this is called inter-linking.
4. Call For Action
You might already have made suggestions or recommendations, so that could be considered as a call for action, albeit a subtle one. It is best to conclude your article with clear instructions asking your readers to eat healthily, spend wisely, workout more frequently etc. Also, volunteer to be contacted for information, help or further advice. Your readers will get the feeling that you are indeed the expert in the field and are sincere to help.
5. Write In Layers
Tip #5 isn’t about the contents but rather, the style of writing. ‘Layers’ refer to the posts that are all correlated to one another. For instance, you could start off with “Should I buy a new car or a used car?” In the next post, you could talk about used cars and its pros and cons.
Subsequently, you can post about where is the best place to shop for cars, and so on. This way, your readers will get many ‘layers’ of information and also, they will be back for the next ‘layer’ because you would have asked them to stay tune for the next post with further details!
There are just so many things that you could add to your blog posts to give your readers the value they want. By the end of the day, it is the website hits or traffic that we want. As long as the readers benefit and are happy, they will be back for more.