Blogging has changed the world for writers. The WordPress platform was at the forefront of that change and, in most respects, it remains at the forefront. The technical aspects of WordPress make it useful to writers, even if it feels like you’re giving away your content for nothing. By utilizing a wordpress themes skillfully, you can turn that writing that you essentially give away for free into a powerful marketing tool.
WordPress themes come with enough variety that you should be able to find one that, aesthetically speaking, fits your writing very well. For example, if you happen to be a rather intellectual writer and your writing gives very detailed information on subjects, you may want to go with a very conservative theme that emphasizes typography. There are themes available that have a look to them that is about as close to a book as you can get on screen.
On the other hand, if your writing is lighthearted and fun loving, you can use a cheerier WordPress theme to go along with it. This allows you to use that writing that you’re providing to your visitors for free as a way for you to market your image. This is essentially branding and, provided you do it right, it can make it easier for you to create a brand name that people recognize when they see your published works.
Blending Free with Paid Content
Some of the most successful bloggers on the Internet use their blogs to plug their paid content to great effect. If you run a blog that regularly updates with articles, there is a very clever way you can go about this.
When you create a new post, it goes into your archive and becomes available to visitors through a link. If some of your posts have been converted into the form of a book or an e-book, leave a blank post with the appropriate title. Instead of including the text of that post, include a blurb that lets readers know that they can read about that subject in your book and provide a link to purchase the book in that blurb. By doing so, you can keep the headline, which may attract visitors, and you can keep using the keywords specific to that post, increasing your search engine visibility for that particular subject.
Remember that the free content can work for you in this regard. If you’re free content is very good, consider putting the best of it into a book form and using your other free content as a way of advertising for that book. When people see that you put out writing that they like, they may be willing to support you by purchasing your e-book or your physical book.
Many WordPress themes have features built into them that make it easy to manage multiple authors for a site. These are great features if you want to work with other authors to cooperatively promote one another.
These features typically include elements such as being able to associate an image with an author name and an accompanying profile. This allows people to read a post, to identify the author with either an avatar or an actual picture of the person and then to look at a profile to further increase their knowledge of that author. This is an exceptionally powerful branding tool for a writer.
WordPress is open source and designed around community. Don’t let that make you think that participating in something that is, by its very nature, based around the free exchange of ideas cannot be useful to making a buck here and there. If you’re an author, having some free content up on a blog is a great way to publicize yourself.