Anyone who has a blog and is interested in increasing their traffic and readership needs to take their online reputation very seriously. In the course of your blogging or content creation, as well as in various interactions with readers, it can be easy for someone to get angry and turn to posting negative comments about you and your blog. Of course, the more controversial your blog or opinions might be, the more likely you will get negative feedback or comments posted somewhere on the web.
The Importance Of Online Reputation Management
Managing all aspects of your online reputation is something that is crucial to building credibility with the people who read your blog. This online reputation management not only entails managing negative comments posted about you, but it also means taking care in the types of posts you create. Whether you post on your own blog, in forums around the web or on someone else’s blog, it can be easy for others to follow your comments. Of course, the nature of your comments will reflect either positively or negatively on your reputation.
Steps To Create A Favorable Online Reputation
Everyone has probably witnessed the barrage of negative comments and outright hostility that can come from an anonymous poster on a forum or blog. One of the best ways to ensure that people remain civil and keep their comments respectful and constructive is to require all posters to create a profile with a verified email address. When people are associated with their comments and the anonymity factor is removed, they will generally think much more carefully about the types of comments that they leave.
In addition to requiring posters to register before being able to leave comments, it is important to handle your online communications effectively and professionally, as well. Even when your opinions may be controversial, they can be made without being rude or condescending. The type of online reputation you develop should be a primary focus in the way you treat your readership.
How To Control Damage To Your Online Reputation
When comments or negative feedback is generated on the web, it is essential that you take action to minimize potential damage. One way that you can often alleviate the damage from unhappy posters is to contact them directly. Sometimes people will be willing to retract their comments or make an additional post to help smooth over the animosity. This is especially true when you are able to address the problem and take steps to resolve the issue.
When resolving the issue is not possible, you may have to take other steps in order to repair your online reputation. One effective method might be to simply make your own post in response to a negative comment; however, if the damage is too severe, you can take steps to get the post buried so deep in search results that it will not be visible to people searching for information on your blog. In fact, there are even companies you can hire to help you create the favorable reputation you need to succeed as an online blogger.