Traditionally when one thinks of email marketing they think of internet marketers promoting their products and services. However, email marketing entails much more than just pushing products and is a great way to provide valuable information to your customers in the form of an email newsletter (company news, industry news, and tips pertaining to your niche) as well as information on new products and services you’re offering. Indeed customer reputation management is an important aspect of any business and email marketing campaigns are a great way to communicate with customers.
With all the benefits of email marketing including the low cost, ease of optimization, large audience reach, etc. it should be no surprise that more companies – both online and offline are beginning to take advantage of the marketing method. So, just who uses email marketing? Below are a number of examples.
Small Brick and Mortar Businesses
Often frequent and beneficial communication with a customer is more important for small businesses compared to large corporations. The reason being is that small businesses often don’t have the funds to dump large amounts of money into marketing campaigns. As such, by utilizing email marketing, small brick and mortar businesses are able to communicate cost effectively with their potential and current customers. This allows them to stay fresh in their audiences mind so that when it comes time to make a purchase – the customer will have a good idea about where to go.
Small businesses are not the only ones beginning to realize the importance of strong customer relationship management. Large corporations are becoming more aware of what customers want. This includes personalized service and the feeling that they are important to the companies they buy from. As mentioned, email marketing campaigns are a great way to keep consumers informed on company and industry news. Email marketing is also a great way to thank customers for their loyalty which will increase the chances that they’ll continue to buy from the sender.
Internet marketers have long known and have taken advantage of the benefits of email marketing campaigns. With the popularity of blogs and online entrepreneurs increasing the importance of being memorable in your audience’s eyes is pivotal to success in the online world. Internet marketers use email marketing for a variety of reasons including bring to the attention of the audience new blog posts or videos, new products, or new services. It’s a great way to stay fresh in the audience’s mind and so long as the content is engaging and beneficial, it will keep them coming back for more.
As can be seen from the above examples, email marketing campaigns can be utilized by anyone. Whether you’re a small business looking to communicate more effectively with your clients, a large corporation looking to be more personal, or an internet marketer looking to provide fresh content through an email newsletter – the advantages can’t be understated. If you own a business and are wondering if email marketing is right for you, the answer is a resounding yes.